What is SEO: A Complete Guide to Search Engine Optimization

Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? The short answer is yes if you run a small to medium-sized website. All you need is some time to learn and practice SEO, plus good SEO tools that offer vast and accurate data. SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. Link building is something is something that preoccupies the SEO industry.

The primary keyword can also be used in 1-2 subheadings, as well as throughout the body of your blog. But, as we mentioned above, don’t overuse it or you could be penalized. The H1 tag is in the body of your content while the title tag is at the top of the page. The title tag is what’s displayed at the top of your browser and appears when your page is listed on Google.

SEO means optimizing your website to rank for keywords and phrases relevant to your business. Per the latest SEO statistics, 50% of marketers say SEO provides a better return on investment (ROI) than any other marketing strategy. With results like that, it’s clear that SEO has the power to make real change for businesses. With PPC, you’ll bid on keywords and phrases that you want your website to appear for in the search engine results. While exploring SEO strategies, you might come across the terms search engine marketing (SEM) and pay-per-click (PPC) advertising. If you’re wondering what these terms are and how they differ from SEO, we’ve got you covered.

A Beginner’s Guide on How to Do Keyword Research

And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. But there’s one strategy that works perfectly – creating content that is 10x better than your competitors, also known as the “10x content” strategy. Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated.

E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results. To find topics that meet both criteria, you need a keyword research tool like Ahrefs’ Keywords Explorer. Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyze competitors’ SEO. That way, you can give yourself a competitive edge regarding your site and its content.

When that’s done, you can start looking at site structure and the content on your pages. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. As the name implies, technical SEO has to do with optimizing the technical aspects of a website.

Content organization

• What you often find is people linking to pages or posts on your site.
• When selecting the topics for your content, remember that there are various types of search intent (see the previous chapter) – informational, navigational, transactional and commercial.
• SEO works by optimizing a website’s content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility.
• It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress.
• A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you.

This lesson of the SEO tutorial elaborates on the importance of design in your SEO practices. As the design is an essential interface that interacts with the end-users, you can benefit from the best practices and design for search engines mentioned in this lesson. Organic traffic and keyword rankings are “vanity metrics.” There’s no harm in keeping an eye on them, but they often bear no relationship with marketing or business goals. It’s much better to track metrics that have actual business impact.

You From Ranking Higher

Which means that you want to add some native content to your social media posts. In my experience, most people use the “Publish and Pray” approach to SEO and content marketing. In other words, they BHS Links publish a piece of content… and hope that people share it.