Video SEO: How to Rank YouTube Videos on Google

But Google’s attributes get really granular, like “good for working on laptop” or “popular SEO Anomaly for travelers”. Also, keep in mind that Google might ask you to verify your business if you edit your category list or add multiple. Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies.

See which ads converted best, and when, and use the insights to improve your own advertising campaigns. For more information about how to set up and optimize your business listing on Google, read our step-by-step guide to making a Google Business Profile. From here, you can see common keywords and which sites rank higher for each and discover weak and missing keywords from your competitors’ sites. This gives you the best opportunities for how to rank higher on Google and identify content and keywords missing from your own site. Optimizing your site in ways that improve overall usability and readability can greatly increase your website’s rankings. Technical aspects of SEO can be more difficult, but they are worth the investment of your time to learn and execute.

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For example, it’ll check your focus keyword (target keyword) use. Only Commercial or Transactional keywords signal buying intent. This makes it easy for visitors to find what they’re looking for. You can track 10K keywords in this tool, but you only usually need to track the main keyword for each page.

Exact match domain system

Go to the “Search Results” report in Google Search Console, click the “pages” tab, then sort the results by clicks from high to low. This shows the pages that received the most traffic from Google over the past few months. You can see an example of timestamps and labels on our video about YouTube SEO. Long story short, Google is probably more likely to show “key moments” for your videos if you mark important points in the YouTube description. Whatever text you use, make sure that it’s written in an easy-to-read font, and looks good at both small and large sizes.

Michael DeVault is a career journalist with more than 20 years in media and marketing. He has an extensive background in franchise marketing, having worked with some of the biggest names in franchising, including iconic names like SONIC, Captain D’s, and Fantastic Sam’s. Top SERPs for “Chicago mobile dog grooming” in an incognito Google search. In many cases, Google factors the searcher’s location into SERPs.

• These are all metrics Google considers when ranking sites and creating longform content is your best bet to achieving positive results.
• This guide is a breakdown of my ten most practical tips to learn how to rank higher on Google.
• To rank higher on Google, you must combine strategic planning, quality content creation, technical optimization, and continuous monitoring.
• To verify that the markup was added correctly, use Google’s Structured Data Testing tool.

Search Engine Results Pages (SERPs) play a pivotal role in how users find information online. SERPs display organic results along with paid ads, featured snippets, and local listings. Understanding the layout can help you optimize your content to better fit these formats. A higher ranking means more visibility, leading to increased organic traffic. Understanding your SEO ranking helps identify areas for improvement. SEO rankings can shift frequently, making it essential to monitor your positioning over time.

Step 5: Build relevant backlinks

Generally speaking, the more links a page has—from external and internal sources—the higher its PageRank. This is the foundation of Google’s ranking algorithm and remains important today. It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site. To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer. Enter a broad topic as your “seed” keyword and go to the Matching terms report.

Although you don’t just want to sit and wait for links, you need to go out and get involved socially with others in your niche. Quote their content, share with them, and then they will likely reciprocate (with a link) at some point. Just using the keyword in the title and then naturally throughout the post. The Page Authority column also shows very authoritative results. Again, I like results under 30 if possible; most of these are 60 or above.

You can tell if your site is already using HTTPS by checking the loading bar in your browser. To do this, search Site Audit’s Page Explorer for the topic you are searching for. Internal links also help Google understand what a page is about. Unless the keyword you’re targeting is unusually long, using that as the slug is the best way to do this.

High-quality content not only attracts and engages the audience but also signals to Google that your site is authoritative and relevant. Short-tail keywords are broad terms with high search volume and high competition, such as shoes. Long-tail keywords are more specific phrases, usually containing three or more words, like best-running shoes for women. These have lower search volume but are easier to rank for and often lead to higher conversion rates. You can use keyword research tools like Google Keyword Planner, Ahrefs, or Semrush to discover keywords related to your niche, evaluate their search volume, and assess the competition. For example, if you’re targeting the keyword how to grow tomatoes in pots, the search intent is clearly informational.