SEO Starter Guide: The Basics Google Search Central Documentation Google for Developers

And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff. And now that your content is optimized for shares, you want to make sure your page’s on-page SEO is good to go. From lots of testing, I’ve found that these icons increase the amount of Facebook likes and Tweets that my posts receive. Fortunately, creating share-worthy content to enhance your off-page SEO strategy isn’t that hard. For example, here’s BHS Links a site that writes about the same topics that I do and b) is doing really well in terms of SEO.

Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit. Black hat SEO refers to the practices that are totally against Google’s terms of service. Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future. Yet 72%  of marketers have no plans to optimize for voice search. In short, you need to up your mobile game or site to languish at the bottom of Google search results. So now is the time to learn the basics and implement best practices on your site.

What Is SEO, Anyway?

Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.

• The report you’ll spend the most time with and the one we’ll take a closer look in this chapter is the Performance report.
• Read our guide to find the best SEO company for your needs and budget.
• Your SEO provider should also help you better understand your search competition plus uncover untapped or under-tapped opportunities to elevate your search rankings.
• Clearscope is best for content optimization, using AI to suggest relevant keywords and phrases, helping align content with search engine expectations.
• You can always filter out keywords with high levels of keyword competition and super low search volumes.

Incorporating Keywords into Your SEO Strategy

Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. So I recommend looking at the search volume numbers for your list of keywords. And in this first step I’m going to show you how to create a list of awesome keywords for your business.

Never miss an issue impacting traffic on your site

Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic. The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. Choosing the right SEO optimization service is essential for your business growth. A well-planned SEO strategy improves your search engine rankings and boosts organic traffic.