What is local SEO? A complete local SEO guide for businesses

These tools provide valuable SEO insights to your website and help you identify the best strategies to enhance the website’s ranking. Some popular SEO tools that you can use for your website are Google Analytics, SEMrush, Ahref, MOZ, Google Search Console, and SE Ranking. A search engine results page or SERP is a page that shows up when a user enters a search query.

For instance, use the KD% filter to identify keywords that are easier to rank for. When your content is useful and informative, it builds trust and positions your brand as an authority. This trust makes visitors more likely to remember you and eventually purchase from you down the road.

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Since search engine algorithms frequently change, tactics that are effective today might not be as effective tomorrow. Like blog posts, case studies, ebooks, whitepapers, and landing pages. Higher rankings mean more traffic to your site—and more traffic can lead to increased sales and revenue. If you operate a local business, optimizing for local search is crucial. Publishing helpful content that’s specific to your target audience is one of the best SEO practices because it can make Google perceive your website as more authoritative and useful.

Learn more about SEO strategy

Examples BHS Links of black hat SEO include keyword stuffing, link spam, link exchanges, hidden text or links, buying backlinks and sneaky redirects. It’s important to vet your vendors well to ensure they only use white hat SEO tactics. When choosing an SEO company, it is best to know what you are looking for and what goals you have in mind to help you grow. Do you want to focus on organic growth only or will you need other services like paid ad management as well? Make sure their team is communicative, and spend time digging into reviews of their services by business owners who serve in industries like yours.

Many website platforms (like WordPress and Wix) generate an XML sitemap automatically. If you don’t use a platform that does this, you can use a sitemap generator tool. Typically, you can apply headings by highlighting the text in your word processor or website editor and choosing the appropriate style from the list. You may need to hire someone or outsource to freelancers or an agency. Backlinks (or inbound links, incoming links) are links from a page on one website to another. The reason why this is happening is that Google interprets the motive behind the query and shows the results the user wants to see.

Be sure to validate your results using one of the validators mentioned above. At a minimum, schema types such as Article or Product offer basic markup for the majority of pages. Other schemas may be more appropriate for your individual circumstances. The more specific information you can offer—such as author, dates, prices, etc.—the better off you’ll be. Make sure you create descriptive, unique titles that accurately describe what a visitor will find on the page. If you performed a site crawl using a recommended SEO tool (step 1) it should highlight any major issues that might prevent your site from being indexed.

Most of Manta’s services are part of whichever package you choose, so you can’t get à la carte services. You can expect link building, content creation and keyword research in the packages, but you’re limited to a specific number of tasks. Additional services from Manta include a listings management service and website development. I found it a bit surprising that Manta doesn’t offer reputation or social media management.

Discover Untapped Keywords on Reddit

• For example, this post of mine about link building has done really well.
• While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable.
• In addition, we can help guide your team’s direction and tasks for application regarding on-page optimization for our more advanced SEO techniques.
• The goal is to increase visibility and attract organic (non-paid) traffic.

In short, a well-executed local SEO strategy not only increases your digital footprint but also drives real-world sales and enhances your brand’s presence within the community. When your listing appears on Maps, you’re not just gaining visibility—you’re positioning your business to capture high-intent customers at the exact moment they’re ready to act. According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase. These numbers highlight the immense power of Google Maps as a driver of local business growth. SEO can be a complex and tedious process, especially when you don’t have the expertise and experience. You can boost your marketing return on investment (ROI) by outsourcing ongoing SEO to professionals, like WebFX, to implement and maintain a profitable SEO strategy.

So we want to focus on pages that are already ranking high, specifically those in positions #2–5. But in my experience, you’re better off focusing on creating an awesome piece of content FIRST. And if you want a few of these handy outlines, I recommend checking out my guide to writing blog posts.