What Is On-Page SEO? How to Do On-Page Optimization in 2025

As a rule of thumb, we aim to acquire backlinks from sites with higher DA scores than that of the client’s site. While these links can sometimes be more challenging to obtain, they are far more beneficial in the long run for boosting authority. Meanwhile, the paid version provides you with more details, like the estimated organic traffic that the referring page gets. You can also use this tool to spy on your competitors’ pages and uncover the domains linking to them. It’s handy as a free off-page SEO tool that can inspect any page or site’s SEO health, so you can quickly check if you must reach out for guest blog posting.

Creating Content for Building Off-page SEO Backlinks

They can refer news outlets, local news websites, and influencers within your niche that you can reach out to for a partnership or a link. High-quality links will tell Google that you’ve earned the recognition — that your site knows its material — and Google will rank you higher. While links are not a top-three ranking factor, they still matter to your SEO.

SEO for Beginners Guide: Boost Rankings, Web Traffic, and Conversions

Off-page SEO should be done at least once a month to maintain momentum and continuous improvement. Different off-page SEO Anomaly activities require varying frequencies, with social media engagement needing daily attention while backlink audits might only require quarterly reviews. For effective content syndication, choose reputable platforms that align with your audience and industry to maximize reach without diluting your brand authority. Publish content on your website first to establish original source status and then adapt the content format to match the requirements of each platform. Access the website, find the contact information, and offer to replace the broken backlinks with links to your website. Make sure the content is relevant to your industry and business, and that the anchor text is adequate.

Off-page SEO is the collection of strategies, tactics and efforts you undertake to promote your content on third-party sites across the web. This part of SEO focuses on getting your site, company and/or brand discussed on another website. Put them into practice to enhance your rankings and drive more traffic. It will show you whether your target keywords appear in important areas.

• If you know what a particular podcast usually covers, you can even reach out to them with a suggestion to link to your content in their show notes.
• JetRank’s comprehensive off-page SEO services empower businesses to unlock their full online potential and achieve sustainable growth.
• While you could attract dozens of low-value links from spammy or untrustworthy websites, they won’t help your business rank well in search results.
• Anchor text is the clickable text in a hyperlink (usually indicated by blue font color and underline).
• Positive reviews—not just the ones on Google—are a great way to improve your online presence and reputation.

Another SEO industry giant, MOZ, in its Pro version include critical elements to find new link opportunities and maximize the effect of the existing ones. They do so by providing with proprietary metrics like Page Authority, Domain Authority, and Spam Score for both audit and competition analysis. Freelance SEO services may seem like a cost-effective option, but as SEO is a continuous effort that needs to be baked from the beginning, a part-timer may not be suitable for it. Especially if you are looking to work with multiple of them as too many cooks can spoil the food. However, in most SEO sales pitch, off-page SEO seems to take a backseat while on-page SEO enjoys to be the driver. It should not go without mention that from the back, it’s the off-page SEO techniques that does the commentary on how good the car (the content) and the driver (on-page SEO) is.

This stuff is part of on-page SEO but do you remember what we’ve previously said about on-page and off-page SEO? So make sure to have good on-page SEO – here’s a guide from Brian Dean on how to do it. If you think your piece of content would serve others’ interest as well, upload documents to doc sharing sites like Scribd, Academia, and SlideShare. Off-site SEO is about getting attention to your website thanks to outbound activities, unrelated to your page contents. Hence promote your business through videos, podcasts, infographics, quotes etc.

It is very important to save your site from Google penalties because recovering from penalties is very difficult. Google mainly focuses on user optimization and valuable content. The primary keywords accounts for 40% of on-page SEO where as related keywords accounts for 17.5% of it. If you want to improve the organic traffic to your site, keyword research is very important.