29 Strategies to Improve Organic Search Rankings on Google

Start by brainstorming search terms that align with your products or services. Tools like Google Keyword Planner can help you discover additional keywords. Complementing this is Google Analytics, where you can analyze user behavior, traffic sources, and conversions. Both tools can be linked to provide a comprehensive view of your SEO performance. You can export data and create reports, ensuring you have a clear picture of your rankings and site effectiveness.

Use Semrush’s SEO Content Template

Go to the “Search Results” report in Google Search Console, click the “pages” tab, then sort the results by clicks from high to low. This shows the pages that received the most traffic from Google over the past few months. You can see an example of timestamps and labels on our video about YouTube SEO. Long story short, Google is probably more likely to show “key moments” for your videos if you mark important points in the YouTube description. Whatever text you use, make sure that it’s written in an easy-to-read font, SEO Anomaly and looks good at both small and large sizes.

➡️ Redirect with Correct Links

This is why Google ranks mobile-optimized sites higher than those that aren’t mobile-friendly. As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis. Sure, you can research competitors’ sites manually, but that takes a lot of time. Tools like Semrush will show you all the keywords your competitors’ sites rank for as well as those ranking in top SERPs and allow you to compare your domain against theirs. Too many website owners forego keyword research, which leads to the failure of their sites to rank on Google. Keywords are the words and phrases your potential customers are typing into Google when they’re searching for a business.

• Remember, Google offers not only text results, but also video, images, and news articles to help create a better user experience.
• Improve page structure with descriptive URLs and optimize page content for readability and user engagement.
• In reality, we don’t know how many links Google ignores, but it’s good to assume this regardless.
• A higher position generally indicates better visibility, while fluctuations can signal performance changes.

Why Local Search Matters

Once claimed, the information you add to your business profile can show up in Google’s search results and in Google Maps. Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings. This will make our blog post more comprehensive and help us create high-quality content. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see.

For transactional queries, offer clear calls-to-action and product details. Moreover, pay attention to the Google SERP features displayed for the query. Maybe optimizing your website page to appear in SERP features is a good idea. To outperform your competitors and excel in your niche, you must surpass them. Achieving this requires a careful analysis of their strategies. By conducting a thorough SERP analysis, you can gain valuable insights into ranking high on Google.